Mel B aka Melanie Brown has just been signed up as the new face of Jenny Craig (Australia and New Zealand).
Today at 10.30am Mel B, the top brass at Jenny Craig, and over a dozen news media enjoyed a healthy and delicious breakfast (and a media gig) at the Centennial Parklands function centre.
In the extremely unlikely event that you didn't know, Mel B is an English pop singer-songwriter, actress, author and television presenter. She is best known around the world as Scary Spice, one of the members of the girl group Spice Girls.
It's well know that brands around the world are often interested in signing up suitable celebrities to promote their wares, and on the surface it looks to be a great match with Jenny Craig being a leader in the weight loss industry for over 30 years, and Mel B recently off pregnancy, enjoying motherhood and looking to loose weight.
The international star told our table "I just love the breakfast. Jenny Craig is just right for me being a busy mum".
Mel B said on her eating "I was eating literally eating morning, noon and night, and its didn't matter what time. I was just eating. I was a house. I love my humps and bumps, but when a newspaper described my shape as the 'bootylicious, curvylicious, post-baby body of Melanie, I knew I had to do something. I had to get the eating under control".
Jenny Craig boss Amy Smith released in a media statement: "Mel told us she doesn't like dieting at all. She loves eating healthy foods and she is thrilled with the health snack options and the amount of fruit and vegetables she gets to eat. Jenny Craig's team of nutritionists and doctors have created a program especially for women like Mel who have recently given birth, that takes into consideration the nutrient levels needed for breastfeeding women", says Ms Smith.
Mel B said: "Life gets a bit crazy when you've got four daughters but it's important for us mums to live healthy and to be in good shape. Mums really need to take time for themselves and get to a place where they are happy with their body again. We should not put it off because we deserve more than that. I healthy happy mum equals a healthy happy family."
After breakfast Mel did some on site TV interviews, believed to be for Channel Seven, followed by a relaxed photo shoot in the lush green parklands. Apparently word must have spread around Sydney press circles, as after just minutes after going outside for the shoot a number of uninvited paparazzi showed up and started snapping away. Mel and her media team probably expected it, so its a good thing that the word is well and truly out about her new campaign with Jenny Craig.
Mel B looks great, so just imagine how hot she will look a few months into the Jenny Craig program. She acknowledge that media, the other former Spice Girls and everyone else will be watching her progress closely, and judging by today it appears UK pop queen is on set to achieve her diet goals. Will you achieve your dieting goals as summer sneaks up on you? Needless to say, you now know who to call, which we strongly suspect for the ideal in the first place.
Thanks for the tasty J.C breakfast guys. Highly recommended.
Melanie Brown official website
Centennial Parklands Dining
Eva Rinaldi Photography Flickr
Eva Rinaldi Photography