Wednesday, October 31, 2012

Maxim Australia Celebrates Hot 100 At Halloween Bash With Special Guest Sophie Monk





Maxim Australia Celebrates Hot 100 At Halloween Bash With Special Guest Sophie Monk;  Marquee, Sydney – The Star...

Maxim Australia enjoyed its Hot 100 Halloween Bash - party at Sydney's famous Marquee nightclub tonight.

It was obvious to the trained eye that one or two VIP's - high rollers, hot models and blonde's a plenty were in town at the one time casino - now more an integrated entertainment and gaming hub, complete with nightclubs and entertainment attractions a plenty. Marquee is positioned as Sydney's hottest nightclub, and so far seems to be living up to the hype. No doubt the likes of The Tele, Casino News Media, Music News Australia, The Shout, Media Man, AAP and The Sydney Morning Herald will be reporting on this one.

Sophie Monk (wearing clothes...as opposed to no clothes like in the mags) was be the special guest at MAXIM Australia’s HOT 100 Halloween Party. Sophie made her only Sydney appearance to celebrate making the top 10 in MAXIM’s inaugural HOT 100 list, in which she is placed at number seven on the list.

Sophie Monk said: "I’d like to thank my mum for voting for me and apologies to my brother who will most likely buy every copy on the Gold Coast so his friends don’t see it," says Sophie. "I love that Australia is celebrating Halloween but I’m not sure how I’m going to make a pumpkin outfit sexy. I will try!"

MAXIM editor-in-chief, Santi Pintado, said this will be the magazine’s biggest party to date. "We’ve had such a fantastic response to the MAXIM Hot 100 Australian Women list, so we needed to make this event even bigger than our previous parties. We’re expecting a big crowd for this one. Should be notoriously epic."

Over 500 VIP guests partied through the night to the razor sharp mix of hip hop, old school RNB and mainstream hits by The Faders (Milly Gattegno & Suhana Lye) who have made a name for themselves bringing the party to the hottest clubs, tours and social events the world has to offer such as Chanel, Nike, Ray Ban, Oakley, Myer, Optus and private parties for Good Charlotte, Wu Tang Clan, Teddy Riley as well as Australia’s hottest festivals Splendour in the Grass, Good Vibrations and Future Music Festival.

Stay tuned and don't change your dial for more hot news on Marquee, Sophie Monk and friends, and many of the world's top and hottest entertainment attractions.




















Websites

The Star

Marquee Sydney

Maxim Australia

Eva Rinaldi Photography Flickr

Tuesday, October 30, 2012

Elin Kling X GUESS BY MARCIANO Capsule Collection Launch

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Elin Kling For MarcianoCarmen SmithElin Kling For MarcianoElin Kling, MarcianoElin Kling, MarcianoElin Kling For Marciano
Carmen Smith, Vassi DyulgerovaCarmen Smith, Vassi DyulgerovaElin Kling For MarcianoCiaron Murphy, Philip KusserSybella Thompson, Jody PhanAdriana Nyberg, Diego Rendon, Georgina Ivory
Chloe De Ridder, Tess Woolcock Chloe De Ridder, Tess WoolcockLaura Hayes, Melanie Maroun, Montana Williams Laurn SmithElin Kling For MarcianoElin Kling, MarcianoCassie Mathews, Matt Cameron

Via Flickr:
Elin Kling X Guess By Marciano Capsule Collection Launch

Elin Kling X Guess By Marciano Capsule Collection Launch; East Sydney, Australia ...

East Sydney, Australia, and yet another product / fashion launch, with the usual splash of celebrities.

Firstly, Marciano is a leading lifestyle brand by Guess, so with that out of the way, a bit of colour banter to keep you interested with a bit of back story...

It's said "celebrity sells", but time will tell in seeing just how long the product world will continue to roll out the celebrities. Clearly, Guess and friends are sticking with the formula for the time being.

Of course, you have the A list, B list and C list et al... this event was a mix, to be fair. It's all really about selling product and trying to make it fly off the shelves in the end, and playing the media card. A tad more interesting than reading fashion advertisements in the even thinning Australian broadsheets - newspapers and fashion magazine advertising doesn't come cheap either. News coverage usually beats regular advertising, so the fashion and lifestyle product world will likely continue to hold bashes and parties while playing the celeb card for a while yet.

Next week Australia will get more brand launches, more fashion parties, with many of the usual suspect celebs coming along just to be seen and read about themselves in the paper - or online - whatever the case. Add a bit of gossip... you get a bit of news, and wallah - there's another PR campaign in the bag.

Fun Facts:

Guess (styled as GUESS) is an American clothing line brand. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.

The company began advertising in 1982, then later they introduced their iconic black-and-white ads in 1985.[3] The ads have won numerous Clio Awards. Their fashion models have included a number of supermodels, many of whom, such as Claudia Schiffer, Eva Herzigova, Valeria Mazza, and Laetitia Casta, first achieved prominence via these ad campaigns.

Marciano is an Italian given name and it originates from Latin Marcianus or Marcian (Saint Marcians) or "Martians" or Martianus. Also from the cult of Roman god Mars.

Elin Kling is a Swedish fashion blogger born in 1983 in Sweden. She runs a Scandinavian fashion blog called Style by Kling.

Elin Kling started off her career in fashion as a model, with her base in Milano, Italy. Over the years she has also worked within Swedish Television-business. Today she's also the editor of her own-found magazine Style By which can be bought online for iPad's, iPod's and iPhone's as well as in physical form in stores in Sweden.

Websites

Guess official website
www.guess.com

Marciano official website
www.marciano.com

Style By Kling official website
www.stylebykling.nowmanifest.com

Eva Rinaldi Photography
www.evarinaldi.com

Thursday, October 25, 2012

Sydney Stars Come Out for Sony Foundation Youth Cancer Campaign- WHARF4WARD

Bella FerraroLuke JacobzLuke JacobzLuke JacobzNatalie BassingthwaighteLuke Jacobz
Luke JacobzCheyenne HawkeBella FerraroBella FerraroBella FerraroCheyenne Hawke
Samantha JadeSamantha JadeSamantha JadeNathaniel WillemseBella FerraroBella Ferraro
The CollectiveThe CollectiveJason OwenBella FerraroThe CollectiveThe Collective

Via Flickr:
Sydney stars come out in force for Sony Foundation's Youth Cancer campaign

Sydney stars come out in force for Sony Foundation's Youth Cancer campaign; Wharf4Ward raises money for cancer...

More than 800 guests attended the Wharf4Ward lunch today to raise much needed money for 'You Can', a national fundraising and awareness campaign set up by Sony Foundation and CanTeen to raise much-needed funds for specialised youth cancer care and services around the country.

Fresh off the plane from London, the fabulous Sapphires star Jessica Mauboy will be joining in the festivities and performed in front of the who's who of Sydney society down at Woolloomooloo Wharf and its six world-class restaurants.

The lunch raises money for You Can, a national fundraising and awareness campaign set up by Sony Foundation and CanTeen to raise much-needed funds for specialised youth cancer care and services around the country.

Guests enjoyed a spectacular afternoon of entertainment from national and international Sony music artists including Jessica Mauboy, Hot Chelle Rae, Justice Crew, and Timomatic, as well as a performance from the X Factor finalists.

A range of hosts from each major network, which all support Sony Foundation as corporate partners, was involved in the lunch. Nine Network's Peter Overton, Georgie Gardner and Richard Wilkins and Network Ten's Natarsha Belling and Hamish McDonald tooks part in day.

The guest list included Ronan Keating, Charlotte Dawson, Laura Dundovic, James Kerley, Kerri-Ann Kennerly, Nikki Phillips, Didier Cohen and Karl Stefanovic.

"This sell-out event has become one of the hottest tickets on Sydney's calendar. Not only is it fabulously fun, it also raises much needed funds for the 'forgotten generation' of cancer sufferers - teenagers and young adults. Thanks to the success of past Sony Foundation Wharf4Ward lunches, You Can is able to provide age-appropriate support and care for young cancer patients who previously have fallen into a gap in our health care system. Last year, we raised $550,000 for youth cancer and we are hoping to beat that total in 2012," said Sony Foundation CEO Sophie Ryan.

Currently, in Australia, the gap between paediatric and adult cancer care means teenagers and young adults rarely receive specialised treatment which in turn impacts their survival rates. 'You Can' was established to address the gap in the health care system and to build specialised youth cancer services.

The best part about 'You Can' is that everyone can get help out without even donating a single cent - it's as simple as recycling your old mobile phone. Sony Foundation has partnered with a recycling company to swap old mobile phones for funds. Since the campaign was launched in 2010, more than 450,000 phones have been donated and recycled and Australia's first youth cancer centre is nearing completion at Sir Charles Gairdner Hospital in Perth.

About Sony Foundation Australia...

Sony Foundation Australia is the charitable arm of the Sony Group of Companies in Australia. Its aim is to capitalise on the unique qualities of Sony and contribute to the advancement of the Australian community by assisting its youth and fostering their talents. Through its fundraising and activities, Sony Foundation is affirming the global unifying brand message that drives Sony: believe that anything you can imagine, you can make real. For further information on Sony Foundation visit: www.sonyfoundation.org.au.

Websites

Sony Foundation
www.sonyfoundation.com.au

The X-Factor (Australia)
au.tv.yahoo.com/x-factor

Eva Rinaldi Photography
www.evarinaldi.com

Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography

Music News Australia
www.musicnewsaustralia.com

Thursday, October 18, 2012

Psy Gangnam Style performs at Marquee, The Star, Sydney, Australia




Korean rap music sensation Psy (Park Jae-Sang) performed at Sydney's famous Marquee nightclub at midnight last night.

It was obvious one or two VIP's and high rollers were in town, with police having a strong presence in and around the one time casino - now more an integrated entertainment and gaming hub, complete with nightclubs and entertainment attractions a plenty.

The only thing - person Marquee Sydney and The Star was missing was Psy, and now that's complete how will they top that!  We hear maybe with KISS, The Rolling Stones and / or Blondie and Pink, but that's just rumour at this stage... but do expect at least one of those big time acts to follow in Psy's footsteps.

The music video for "Gangnam Style" is the most viewed K-pop video on YouTube, and also the most "liked" video on the site. Published on July 15, 2012, the video has over 480 million views, and more than 4.1 million "likes." Psy has appeared on numerous television programs, including The Ellen DeGeneres Show, Extra, Good Sunday: X-Man, The Golden Fishery, The Today Show, Saturday Night Live and Sunrise.

Stay tuned and don't change your dial for more hot news on Psy and more of the world's top entertainment attractions.











Websites

Psy official website

Marquee Sydney

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

Music News Australia

A new look for an Iconic Australian Brand: Sportscraft






A new look for an Iconic Australian Brand...

Leading Australian lifestyle brand Sportscraft continues to strengthen its retail presence with the opening of a flagship store on 12 October 2012 within the Westfield Bondi Junction centre. This store will be the first in Australia to have the cutting edge new shop fit out representing the brands fresh new direction. 

In her role as Sportscraft Brand Ambassador, Kristy Hinze will help celebrate the opening of Sportscraft Westfield Bondi Junction at a store media event on the 18th of October from 6:00 - 8:00pm. 

Daniel Bracken, Apparel Group CEO said “Our strategy for Sportscraft centers around creating broad customer appeal, this investment in the ‘look & feel’ and the in-store experience will help cement Sportscraft’s position as the leading Australian brand”.

The new store fit will provide customers with an exploratory retail experience combining elements of Sportscraft heritage to create a truly authentic feeling. 

Textured timbers paired with rustic features and elements of innovate design create a fun yet whimsical journey for shoppers.

This new look is a mixture of stylish, yet recognisable and timeless details.  It is traditional with modern; old with new; light with dark. 

Further stores will be rolled out through 2013. 

Sportscraft Brand Overview...

Today, Sportscraft provides inspiration to the Australian man and woman, with a range of clothing and accessories that epitomise fresh, modern styling, outstanding quality, consistent fit, fabric innovation and great value. Sportscraft is for people who seek to be inspired to look their very best and value the quality that Sportscraft has been providing customers since 1914.








Websites

Sportscraft

Apparel Group

Eva Rinaldi Photography

Eva Rinaldi Photography Flickr