Wednesday, October 31, 2012
Tuesday, October 30, 2012
Elin Kling X GUESS BY MARCIANO Capsule Collection Launch, a set on Flickr.
Elin Kling X Guess By Marciano Capsule Collection Launch
Elin Kling X Guess By Marciano Capsule Collection Launch; East Sydney, Australia ...
East Sydney, Australia, and yet another product / fashion launch, with the usual splash of celebrities.
Firstly, Marciano is a leading lifestyle brand by Guess, so with that out of the way, a bit of colour banter to keep you interested with a bit of back story...
It's said "celebrity sells", but time will tell in seeing just how long the product world will continue to roll out the celebrities. Clearly, Guess and friends are sticking with the formula for the time being.
Of course, you have the A list, B list and C list et al... this event was a mix, to be fair. It's all really about selling product and trying to make it fly off the shelves in the end, and playing the media card. A tad more interesting than reading fashion advertisements in the even thinning Australian broadsheets - newspapers and fashion magazine advertising doesn't come cheap either. News coverage usually beats regular advertising, so the fashion and lifestyle product world will likely continue to hold bashes and parties while playing the celeb card for a while yet.
Next week Australia will get more brand launches, more fashion parties, with many of the usual suspect celebs coming along just to be seen and read about themselves in the paper - or online - whatever the case. Add a bit of gossip... you get a bit of news, and wallah - there's another PR campaign in the bag.
Guess (styled as GUESS) is an American clothing line brand. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.
The company began advertising in 1982, then later they introduced their iconic black-and-white ads in 1985. The ads have won numerous Clio Awards. Their fashion models have included a number of supermodels, many of whom, such as Claudia Schiffer, Eva Herzigova, Valeria Mazza, and Laetitia Casta, first achieved prominence via these ad campaigns.
Marciano is an Italian given name and it originates from Latin Marcianus or Marcian (Saint Marcians) or "Martians" or Martianus. Also from the cult of Roman god Mars.
Elin Kling is a Swedish fashion blogger born in 1983 in Sweden. She runs a Scandinavian fashion blog called Style by Kling.
Elin Kling started off her career in fashion as a model, with her base in Milano, Italy. Over the years she has also worked within Swedish Television-business. Today she's also the editor of her own-found magazine Style By which can be bought online for iPad's, iPod's and iPhone's as well as in physical form in stores in Sweden.
Guess official website
Marciano official website
Style By Kling official website
Eva Rinaldi Photography
Thursday, October 25, 2012
Sydney stars come out in force for Sony Foundation's Youth Cancer campaign
Sydney stars come out in force for Sony Foundation's Youth Cancer campaign; Wharf4Ward raises money for cancer...
More than 800 guests attended the Wharf4Ward lunch today to raise much needed money for 'You Can', a national fundraising and awareness campaign set up by Sony Foundation and CanTeen to raise much-needed funds for specialised youth cancer care and services around the country.
Fresh off the plane from London, the fabulous Sapphires star Jessica Mauboy will be joining in the festivities and performed in front of the who's who of Sydney society down at Woolloomooloo Wharf and its six world-class restaurants.
The lunch raises money for You Can, a national fundraising and awareness campaign set up by Sony Foundation and CanTeen to raise much-needed funds for specialised youth cancer care and services around the country.
Guests enjoyed a spectacular afternoon of entertainment from national and international Sony music artists including Jessica Mauboy, Hot Chelle Rae, Justice Crew, and Timomatic, as well as a performance from the X Factor finalists.
A range of hosts from each major network, which all support Sony Foundation as corporate partners, was involved in the lunch. Nine Network's Peter Overton, Georgie Gardner and Richard Wilkins and Network Ten's Natarsha Belling and Hamish McDonald tooks part in day.
The guest list included Ronan Keating, Charlotte Dawson, Laura Dundovic, James Kerley, Kerri-Ann Kennerly, Nikki Phillips, Didier Cohen and Karl Stefanovic.
"This sell-out event has become one of the hottest tickets on Sydney's calendar. Not only is it fabulously fun, it also raises much needed funds for the 'forgotten generation' of cancer sufferers - teenagers and young adults. Thanks to the success of past Sony Foundation Wharf4Ward lunches, You Can is able to provide age-appropriate support and care for young cancer patients who previously have fallen into a gap in our health care system. Last year, we raised $550,000 for youth cancer and we are hoping to beat that total in 2012," said Sony Foundation CEO Sophie Ryan.
Currently, in Australia, the gap between paediatric and adult cancer care means teenagers and young adults rarely receive specialised treatment which in turn impacts their survival rates. 'You Can' was established to address the gap in the health care system and to build specialised youth cancer services.
The best part about 'You Can' is that everyone can get help out without even donating a single cent - it's as simple as recycling your old mobile phone. Sony Foundation has partnered with a recycling company to swap old mobile phones for funds. Since the campaign was launched in 2010, more than 450,000 phones have been donated and recycled and Australia's first youth cancer centre is nearing completion at Sir Charles Gairdner Hospital in Perth.
About Sony Foundation Australia...
Sony Foundation Australia is the charitable arm of the Sony Group of Companies in Australia. Its aim is to capitalise on the unique qualities of Sony and contribute to the advancement of the Australian community by assisting its youth and fostering their talents. Through its fundraising and activities, Sony Foundation is affirming the global unifying brand message that drives Sony: believe that anything you can imagine, you can make real. For further information on Sony Foundation visit: www.sonyfoundation.org.au.
The X-Factor (Australia)
Eva Rinaldi Photography
Eva Rinaldi Photography Flickr
Music News Australia